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And it’s done!

Google recently concluded its second core update of the year. This was commenced on August 22, 2023, and concluded on September 7.

Basically, it took 2 weeks to complete the entire procedure.

These core updates pack a punch that can significantly sway the fate of websites. It influences everything from rankings and organic traffic to conversions and revenue.

Here is the chronology of the updates of this year:

So, what’s the big deal about these core updates? They’re meant to fine-tune their search algorithm to ensure users get the most relevant and high-quality search results. In other words, they can make or break a website’s online presence.

Keeping a watchful eye on these updates is crucial for businesses and brands that rely on their online visibility.

After all, it’s no secret that a drop in rankings can lead to a dip in organic traffic, subsequently impacting conversions and revenue.

If you’re wondering what to do when one of these core updates takes a toll on your online visibility.

Google advises that there may not be a one-size-fits-all solution. These updates are complex, and their effects can fully manifest. In other words, patience might be the name of the game.

But here’s the catch: the impact of this August 2023 core update seemed to be more pronounced compared to some of its predecessors. It’s like Google turned up the volume a notch. So, while there might not be immediate actions to take. Simply keeping a close watch on your website’s performance is a good idea.

Think of it as a marathon, not a sprint. Changes might become more evident as subsequent core updates roll out.

So, stay tuned as further analysis on the impact of this update will be provided in the coming days.

In the meantime, keep your website in tip-top shape. Plus, focus on creating valuable content and maintain your focus on delivering an exceptional user experience.

In the world of SEO, the only constant is change. And as Google wraps up its August 2023 core algorithm update, the journey continues.

Lastly, here you go with the official document.

Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.