Why You Should Buy Backlinks for your Business in 2019?
Is Buying Backlinks a Good Idea?
One of the most important questions I have faced from clients as well as bloggers involves buying backlinks. This is a contentious issue to say the very least. However, in this article, I will try to navigate the murky waters of link building and buying backlinks.
I will try to answer questions like-
- What are backlinks?
- Is it a good idea to buy backlinks in 2019?
- What is link building?
- What are some of the steps that will ensure you buy backlinks of high quality?
- How does Google interpret buying backlinks?
- Should you trust resellers when it comes to buying backlinks?
In my experience, buying backlinks is one of the best ways in which you can benefit your business. This is often one of the most important Off-Page SEO optimization strategies.
If you have been able to ace the game of buying quality backlinks, you will see a monumental increase in-
- Website traffic (monthly visitors)
- Metrics of the website (DA, DR, SERPS)
- Lead generations and sales conversions (Product Landing Page Optimization)
- Google AdSense Revenues
- Increase in Affiliate Marketing Goals (If you run an affiliate model)
Buying backlinks is a good idea when it is decent, ethical and transparent. Like most digital businesses, buying backlinks needs trust as its foundation. This trust should always be there between a publisher (blogger) and an advertiser (client).
The biggest advantage of buying quality backlinks is the time factor. Yes, there are ways and means through which you can do the same over a period.
However, doing things organically might take a lot of time. This time will eat into your reserves and someone might just take your spot.
Buying backlinks from authority sites help you save time, effort and guarantees sure results.
What are Backlinks?
Backlinks are hyperlinks of your website page or product page that is placed on another website’s article or content. This helps redirect traffic from that website to your page.
The more backlinks you have in quality high authority websites, the more Google reads your site as being credible, viable, and rewards it accordingly.
What is the reward you ask? Higher Search Engine Results Page!
Link Building has existed ever since search. For Google and other search engines, the more backlinks you have all over the internet, the more is your credibility.
Backlinks are essential for two main reasons-
- They help you ace the SERPs
- They help drive new audiences, traffic, and sales to your website.
Of the two, buying backlinks and artificially increasing rankings is highly criticized by Google. Like I already mentioned, there are ways if buying backlinks, and then there are ways of buying backlinks. In this article, we will look at the second option.
History of Buying Backlinks:
Link building has existed since the birth of search and so has buying quality backlinks. Therefore, it is imperative that we try to understand a brief history of how people buy backlinks.
It all started with Directories in the late 1990s. The most famous one being Yahoo’s directory. These link building directories charged a review fee. This ranged from around $250-$500 dollars.
In the early 2000s, many sites started selling sidebars, top banner bars, footers and the like. Though in-content link was not that much in vogue, yet it was slowly making a resurgence.
This was also one of the most severe periods of Google crackdowns. At this moment in backlink history, Google started investing heavily in its Spam Team.
The main task of this team was to locate, identify, and de-index sites, which were selling link directories and link placements.
The price was in correlation to the metrics that the page had. Page Rank was by far the most important metric that mattered for people who were buying backlinks.
Above all, many of these practices and directories ended. Nevertheless, the central question is- did it stop the practice of buying backlinks? No, it did not!
New ways and means emerged in the industry that was ethical, transparent and credible. Money was involved most definitely, but efforts to disguise the same according to Google’s interpretation became part of the system.
How Google Views Buying Backlinks?
Make no mistake about it Google does not link buying backlinks. In fact, buying links and link building through paid networks qualify as Black Hat Strategies.
In other words, Buying Links will land you in trouble, if you do not do it intelligently. Google is actively working to reduce and curb such practices.
This drive is Google’s attempt at making the internet a free, transparent and organic medium for information. Having said that, if done properly, there is no chance of Google identifying your link building strategy.
Many people ask me about what happens if Dad Google finds out if you are engaged in buying backlinks. Firstly, Google will curtail the metrics of the website involved. This involves a sharp drop in page ranks, visibility, and search.
In more severe cases, both the publisher and the advertiser’s pages can be de-indexed. I have seen many sites getting on Google’s list of bad practices, and not being able to raise their metrics ever.
This even after they have stopped it, cleaned the site, and rid it of its nefarious history. You all might probably be scared hearing about all this.
However, there is a silver lining in all this. The benefit of Google’s cracking down has limited the influence of link resellers. This is a positive development.
Resellers were polluting sites, publishers, and advertisers through spurious link building. As I have already mentioned, even buying backlinks can be an ethical practice.
How Can You Buy Backlinks and Escape Google’s Wrath?
To begin this section, I would like to raise two fundamental question-
Has the practice of buying backlinks stopped?
Are reputed publications not buying sponsored posts?
The answers to both these questions is a big NO.
You cannot buy backlinks directly. That practice is bad and will land you in soup, sooner rather than later.
What you can do is buy sponsored content and engage in genuine blogger outreach. Let me break it down for you.
For Google, the internet means a place where information is free, genuine, and serves a purpose. If your content addresses all these factors, you have no problem in buying backlinks and engage in link building.
You need to follow the below-mentioned checklist-
- High-Quality Long Format Content
- WordPress and SEO Optimised Content
- 100% Original and Plagiarism Free Content
- High Authority Publishers (DA, DR, SERPS, Traffic, etc)
- Informative Content that serves a purpose.
- In-Content Links
- Not more than 2 Hyperlinks to your website (1500+ word articles)
- Extra External Links to Authority Sites (Publisher will do this for you).
- One Hyperlink in One Publisher’s website, or at least one page.
If ‘Buying Backlinks’ is a negative term, let us replace with ‘Sponsored Content’ and ‘Guest Posting’.
These two new terminologies of link building are gaining traction. They are also very much here to stay. Most importantly, if you are following the checklist, you will never get into trouble.
On the other hand, you will start attracting new traffic and build credibility. Your website will also see an improvement in its metrics. This will also help you ace the SERPs and convert visitors into customers.
‘Buy Backlinks’: Red Flags to Avoid
If you are reading this article, chances are that you are familiar with what are some of its benefits. What you might not be aware of are some problems that you might encounter when you want to buy backlinks.
There are many red flags that you would want to look out for and avoid-
- Avoid buying backlinks from a Link Reseller
- Vet the content properly before publishing
- Try and work through credible platforms that vet publishers beforehand
- If the price is too good, chances are its fake.
- Use Escrow as a payment method.
- Do not allow other external commercial links other than your own brand.
One of the most elementary mistakes that clients and advertisers make is assembling link building. The article comes from somewhere, the publisher is someone else, and there are other external commercial links, etc.
If there are too many variables and you are not being able to fix accountability, your ship will sink. You need to have a proper link building strategy that is cohesive and organized.
Don’t Buy Backlinks through Link Resellers:
Link Resellers have made it difficult for good and reputable digital marketing agencies. Link building is sophisticated expertise. As resellers usually work through cuts and commissions, they are not concerned about quality at all.
I have seen 90% of all resellers sending articles that ‘Spun Content’. For them, all that matters is a link that needs to be there. They have no regard for anything else.
Advertisers and publishers lose equally due to resellers. Both parties lose credibility, experience drop in metrics, and their digital footprint.
Resellers are also untrustworthy when it comes to payments. As they are only concerned about themselves, they do not honor agreements.
Many of my friends in the industry, both publishers as well as advertisers have stopped working with resellers. If you are still working with one, it is a good idea to jump from this sinking reselling ship.
Resellers do not follow processes and have no regard for being discreet. Their practices attract Google as a fire attracts a moth.
The Benefits of Sponsored Content Platforms:
In my experience, if you are working with a reputed platform you will benefit a lot. Platforms that offer sponsored posts, guest blogging, and content writing are able to control operations.
As a result of controlling multiple variables, an advertiser is free of the burden. The platform manages everything. From creating original, quality, long format articles, to establishing relationships with publishers.
More than anything, if someone is investing time, money and effort into creating a sponsored content platform, they know their link building.
It is always a good idea to run after one entity rather than three. If you are buying backlinks through a sponsored content platform, you will hold them accountable.
Another good thing about a sponsored content platform is its money refund policies. Most of them work through escrow payments. Good ones offer full money refunds for clients. Working with a sponsored content platform will give you freedom from being duped.
However, the thing that is most beneficial for advertisers is the variety on offer in terms of publishers. This variety is placed on the sponsored content platform after proper vetting and filtering.
Buying Quality Backlinks in 2019: Extra Add-Ons
Like most functions related to digital marketing, when you buy backlinks, you can do a whole lot more with it.
Sponsoring your content is legal in Google’s eyes. If it were illegal millions of Influencers, who owe their next meal to Instagram would be out of jobs.
To clarify, in addition to sponsored posts and in-content link placements, you can do the following-
- Social Media Sharing by the Publisher on your behalf
- Email Database Marketing by the Publisher on your behalf
- Multiple Cross Sharing by the Publisher on all his websites and social pages.
- Newsletter marketing by the Publisher on your behalf.
Placing links in articles will only get you to a particular point. If you want to develop a robust SEO and link building strategy, you can ask the publisher or agency for these functions.
I have termed this as 360-degree Link Building!
This is a great practice to get maximum traction for your brand. This is also a great way in that; multiple links from different domains can be helpful for your business.
If you are looking at a sponsored content platform, ask them whether these features are available or not. If they are, you can rest assured that this is a top-notch link building strategy.
The Future of Buying Backlinks:
Buying backlinks is not going anywhere, period. Yes, Google is stricter than ever before, and according to me, that is a good thing.
It eliminates nuisances who were ruining the practice and attracting unwanted attention. Buying quality backlinks can be done in the right fashion.
I always tell advertisers that you should not buy backlinks just to rank on Google. That is what Google looks out for and comes down heavily on.
Advertisers need to offer useful user-friendly information on the internet. They need to identify a problem, write a great article on it, and offer themselves as solution providers.
Your brand can benefit through link building in this exact manner. An advertiser’s intent should not only be about ranking but also take into consideration-
- Am I providing information, which is useful?
- Am I creating original and quality content?
- Is my intention of reaching out to new audiences?
- Do I want to convert visitors into consumers?
- Do I want to achieve actual sales?
If advertisers and clients ask themselves these five basic questions, chances are that they will be creating and publicizing content that is great in quality.
From the vantage point of publishers, there has also been a change. Many friends have stopped working with resellers. Publishers have become aware of the health of their sites. They do not work with anybody and everybody.
This is where both publishers and advertisers can take help from sponsored content platforms. The platform can serve as a bridge of trust between both the parties.
Should You Buy Backlinks in 2019? The Final Word:
Yes, you definitely should. If you are not doing this and want to go the organic route, it might take you a very long time. Trust me, in this industry, time is everything.
The problem is not whether you should buy backlinks or not. The problem is how you should buy backlinks.
Good digital marketing agencies and sponsored content platforms are effective in navigating these waters. If you are able to find agencies or platforms that are trustworthy and professional, you should hold on to them.
If you need any help with regard to the information on buying quality backlinks, please feel free to reach out to me. You can do so in the comments section or email me firstname.lastname@example.org
Happy Link Building Peeps…